Adding Pre-Existing Value Propositions to your Collateral

What is a Value Prop?

Value Propositions are brief statements on how your product/ company will solve for the challenges (Pain Points) your target buyer Persona's are facing.

How many Value Props should be added to Regie?

If you are a Regie Admin, Creator & Publisher, or Creator and are tasked with setting your site up for success, we recommend creating 1-2 Value Prop snippets for each of your target buyer Personas. 

For Regie, manually added Value Prop snippets should be concise, at 200 characters or less (approximately 1 sentence).

What is the benefit to adding Value Props to my Collateral?

Once added to Regie, Value Propositions snippets can be:

• Automatically referenced by the Rapid Writer in the Chrome Extension for instantly personalized messages (If the Rapid Writer feature is enabled within the workspace)
• Easily accessed by any Chrome Extension users creating their own messages using the Personalizer
• Used as inputs for Campaign/Sequence building in Regie

Click this link for more Value Proposition FAQs

Do your persona-based Value Propositions currently exist within a PDF document? 

Regie can read the context of your PDF documents and automatically incorporate value propositions and pain points within the PDF into persona-driven Rapid Writer messages for your outbound team with ease.

Please see our linked PDF Content FAQs for more details!

This article demonstrates:

• How to bulk "upload" Value Propositions into your Collateral using Start from Scratch.
• How to prep and save your persona-specific Value Propositions as individual snippets to your Collateral

How to bulk add Value Props to your Collateral:

1. From the left-side navigation panel in the Regie Platform, select expand your Brand Kit and then click on Collateral. 

2. Select Team Files. This ensures that your Value Propositions are publicly accessible.

3. Select the Regie provided Value Propositions folder from the list. 

4. In the upper right corner, select "+New" button.

5. Select New Content from the drop-down menu.

6. The Create Document pop-up will automatically appear on the screen.

Select the Start From Scratch option.

7. This action will automatically bring you to a blank start from scratch Regie Document Creation and Editing page.

Think of this document as your brainstorming/collaboration space for all of your existing Value Propositions.

8. Name your Regie document by selecting the pencil icon on the upper left side.

In the example we will be naming the document "Value Propositions - Prep & Collab" but choose any name that works best for you to identify it.

9. Copy and Paste all of your existing persona-specific Value Propositions into the body of the document. 

Quick Note: This step has not automatically added your Value Propositions as individual snippets to your Content Library for your team or Regie.ai to use and reference. 

Use this space instead to further edit or refine your existing Value Propositions before saving them as individual snippets to use for personalization.

Please see Preparing your existing Pain Points and Value Propositions for Upload for tips and best practices to prepare concise, impactful brand statements.

10. Now that all of your Value Propositions have been added to the document, you have access to all of Regie's AI-powered content editing features.

AI-powered editing and refining tools include the following:

• Language Translation 
• Shorten, Rephrase, Expand selected text.
  

Easily Collaborate with your team - send this Value Propositions brainstorm document via email to anyone for their Comments and Suggestions using the "Share" button.

Editors Tip: Although your start from scratch document autosaves whenever you make changes to the content, be sure to manually Save your document by clicking the "Save" button in the upper right-hand corner if you plan to navigate away from the page.

Happy with your Value Propositions?

Save them to your Content Library as individual snippets and link to a Persona

Once you've landed on 1-2 Value Propositions for your target persona(s), you'll want to save each of the Value Props individually to your Team's Content Library as stand-alone documents, or snippets.

See the following linked article for next steps: How to Save your Value Proposition as a snippet to your Team's Content Library