Value Propositions - FAQs
Frequently asked questions and answers on Value Propositions
Jennifer Rice
Last Update 8 months ago
- What is a Value Proposition?
Value Propositions, value props for short, are brief statements on how your product/ company will solve for the challenges (Pain Points) your target buyer Persona's are facing.
When thinking about your solution's Value Prop, ask yourself:
"In what way does our product or service solve a specific pain point/ problem for our customers?"
- How many Value Props are recommended for each target persona?
If you are a Regie Admin, Creator & Publisher, or Creator and are tasked with setting your site up for success, we recommend creating 1-2 Value Prop snippets for each of your target buyer Personas.
- How long should a Value Prop be in length?
In Regie, Value Prop snippets should be brief and concise, at 200 characters or less (approximately 1 sentence).
- Where should we save our Value Proposition snippets to in the Content Library?
As a Regie Admin, Creator & Publisher, or Creator, your team's Value Prop snippets are to be stored in a dedicated "Value Propositions" named folder.
Regie provides this folder for your team by default and is located within the publicly accessible "Team Files" section of your Regie workspace's Content Library.
- What is the benefit to adding Value Props to my Content Library?
Once added to Regie, Value Propositions snippets can be:
- Automatically referenced by the Rapid Writer in the Chrome Extension for instantly personalized messages (If the Rapid Writer feature is enabled within the workspace)
- Easily accessed by any Chrome Extension users creating their own messages using the Personalizer
- Used as inputs for Campaign/Sequence building in Regie
Additional Resources (click the hyperlinks below):
- Your AI Tookit:: Value Propositions -- let Regie assist you in the creation of new Value Propositions for your product or service.
- Add Pre-Existing Value Propositions to your Content Library
- How to link Value Propositions to their target buyer Persona