Questions to Consider When Creating Personas

Personas help your sales and marketing teams personalize and target their messaging and outreach efforts.

Every organization can vary in the way they define their target audience.

Creating Personas for your target audience may include factors such as job title(s) and responsibilities, hierarchy in an org, industry, and size of the company - or a combination of them all! Whatever it takes to identify and best understand your perfect customer.

Questions to Consider When Creating Personas

If you already have detailed personas, or if you are just starting out, the below exercise can be helpful to start thinking about who you are planning to target in your outbound or inbound campaigns using Regie.ai.

When identifying your buyer personas, consider the following:

• Who are your most successful buyers currently?
• Did any titles at the organization act as champions during your most recent sale?

Thinking holistically about your persona as an individual that you are trying to help solve a problem will better equip you in creating relevant and contextual messaging.

• When talking to prospective customers, do you have different tactics in order to have successful conversations?
• Where do you see differentiation? It could be specific industries, departments, job titles, seniority level?
• If you don't see a lot of differentiation, are conversations different depending on the size of the company?

Now that you've identified who your buyer is and what their actual job at the organization is:

• What do they worry about?
• What are they responsible for?
• Why is your solution a great fit for them?
• What metrics are they beholden to?

Understanding or refining these details will better equip you in creating relevant and contextual messaging with the help of Regie.Ai.

If you feel stuck or would like feedback on your Personas, please reach out to our Customer Success team for support.