Pain Points - FAQ

• What is a pain point?

Pain Points are specific problems or challenges faced by your target prospects. They may be known problems or challenges faced in a specific role at their company or broader industry challenges. On the other hand, some prospects may not even be aware of the pain or problems they are experiencing.

By identifying and clearly addressing customer pain points in your own marketing and sales efforts, you can create a more compelling strategy that will position your company, it's services or products, as an invaluable solution to their problem.

• What is the benefit to adding Pain Points to the Regie.ai Collateral Library?

By adding the specific problems or challenges your prospects face to Regie.ai, these insights are incorporated in the personalized content generated by Regie. 

1. Pain points are seamlessly referenced in persona-driven messages created by the Rapid Writer and Rapid Writer Bolt in the Regie.ai Chrome Extension (This requires Rapid Writer Enablement)
2. Pain points can be easily accessed by any Chrome Extension users creating their own messages using the Personalizer
3. Pain points can be used as inputs for Cadence/Sequence building in Regie

• How many pain points are recommended for each target persona in Regie.ai?

If you have been tasked with setting your site up for success, we recommend adding 1-2 Pain Point snippets to each of your target buyer Personas.

• How long should a Pain Point be in length?

A Pain Point snippet in Regie.ai should be brief and concise, at 200 characters or less (approximately 1 sentence).

Regie makes it easy to shorten existing Persona Pain Points by using the Regie.ai Context Menu Rephrase/Shorten/Expand quick command.

• Where should we save our Pain Point snippets?

Pain Point snippets are to be stored in the dedicated "Pain Points" folder.

Regie provides this folder for your team by default and is located within the publicly accessible "Team Files" section of your Regie workspace's Collateral.