How to Set Up an Email Domain for Cold Outbound Prospecting

Before you and your team start sending cold outbound emails, you will want to set up a separate domain and mailbox that you'll use exclusively for cold outreach.

Not only does this safeguard the trustworthiness and reliability of the main email address used by you and your team on a regular basis, but it also enables you to manage replies from potential customers more efficiently, as they will be kept separate from all the other work-related emails.

Here's an easy-to-follow guide on how to correctly set up a separate domain and mailbox to support your cold outbound prospecting efforts.

We'll also provide tips and best practices for warming up the brand-new domain.

General Set-Up

1. Purchase a new domain: The first step is to purchase a new domain. This can be done through a domain registrar such as GoDaddy or Namecheap.

Chose a name similar to your current business domain. This way your prospects won't be confused when you reach out to them.

For example, if your main domain name is www.Regie.ai, use www.tryregie.ai or www.joinregie.ai as the domain name for sending cold emails.

2. Set up the domain: Once you have purchased the domain, you will need to point it to the email server of your choice. If you plan to set up the domain in Google Workspace for example, this step involves adding the domain to your Google Workspace account and verifying ownership of the domain.

3. Configure DNS settings: You will also need to configure the DNS settings for the new domain. This involves adding DNS records to your domain registrar's DNS settings to ensure that your email messages are delivered correctly.

4. Create email accounts: Once the domain is set up, you can create email accounts using the new domain. You can then use these email accounts for outbound prospecting.

5. Segment your email lists: To make the most of your additional domains, segment your email lists according to the different domains.

This will allow you to target your prospects more effectively and increase the chances of your emails being opened and read.

6. Personalize your emails: Personalization is key when it comes to outbound prospecting. Make sure to personalize your emails to each recipient, including their name and relevant details about their business or industry.

Lean on Regie's suite of ai-powered personalization tools for this important step.

7. Test and refine your approach: Finally, test your outbound prospecting approach using your new domains and refine it based on the results.

This will help you optimize your outreach strategy and improve your conversion rates over time.

Warming Up Your New Domain

Warming up a new domain for outbound prospecting involves gradually building your sending reputation and establishing trust with email providers.

Here are some steps you can take to warm up a new domain for outbound prospecting:

1. Start with a low volume: Start by sending a low volume of emails, such as 20-50 per day. Gradually increase this volume over time as you establish a positive sending reputation.

    a. Week 1: 20-50 emails per day

    b. Week 2: 40-70 emails per day

    c. Week 3: 60-90 emails per day

    d. Week 4: 80-110 emails per day

2. Verify your domain: Verify your domain with your email service provider to establish 

     trust and improve email deliverability.

     a. If using a sales engagement platform like Outreach, consider leveraging a branded URL.

     b. You can also use a warm-up site like Warmup Inbox

3. Use a clean email list: Use a high-quality email list that includes only verified email addresses and recipients who have opted in to receive emails from you.

    This can help to reduce the risk of your emails being marked as spam and negatively impacting your sending reputation.

Use the Email Verification Tool in Regie to assist in this step!

4. Personalize your emails: Personalize your emails with relevant information and make them engaging to increase the likelihood of them being opened and read.

This is very easy to do if you're currently leveraging Regie.ai for personalization.

5. Focus on engagement: Focus on creating engaging email content and encouraging recipients to interact with your emails by clicking on links or responding to your messages. 

This can help to improve your email deliverability and establish a positive sending reputation.

6. Monitor your email metrics: Regularly monitor your email metrics such as open rates, click-through rates, and bounce rates. This can help you to identify and resolve any issues that may be affecting your email deliverability.

7. Gradually increase your volume: As your sending reputation improves and your email metrics remain positive, gradually increase the volume of emails you send per day.

Overall, warming up a new domain for outbound prospecting requires patience and a gradual approach. By following these steps and closely monitoring your email metrics, you can establish a positive sending reputation and improve your email deliverability over time.